Your site is beautiful, your content is one of a kind, but you’re struggling to attract traffic to your blog. If this sounds like you, trust me you are not alone. Attracting traffic is one of the first major hurdles every blogger faces when trying to build a successful business that generates passive income.
On the first blog that I made (which I ended up selling for six figures after just 16 months), traffic flatlined in the third month and I nearly quit, but then I revamped my Pinterest strategy using the tip I’ll share below, and the rest is history.
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How to create a pin that goes viral?
If you’ve spent any time on any blogging Facebook groups, you’ve likely heard these miracle stories about pins going viral and attracting thousands of pageviews in a single day. This can absolutely happen and when it does it is a magical thing.
On my last blog, when a pin would go viral, I couldn’t keep my eyes off of Google Analytics, getting giddy each time I was about to reach a new record high for concurrent users.
Exciting right? But how do you actually get that to happen? There’s a lot of things that need to go right for that to happen like pinning to the right boards at the right time, but fundamentally it all depends on pin design.
How to design pins that go viral
Obviously there is no magic formula to creating the perfect pin as it is so dependent on the niche. What works for a food blogger won’t work for a fashion blogger. What works for a parenting blogger won’t work for a wedding blogger. But what does work for everyone is a trick using Pinterest Analytics to determine what Pin design style works best for you.
How to Use Pinterest Analytics
Pinterest Analytics is a feature that you get if you are a Business Account (if you aren’t go do that first!) On the surface, Pinterest Analytics doesn’t seem that useful. It’ll show you how many impressions, clicks, and saves you’re getting over time. But what can you do with that? What’s more important is the information on your specific pins. You can access that by clicking ‘Export Data’.
After clicking this button, you’ll download a .csv file which contains information about nearly all of your recent pins. If you have Microsoft Office, you can open the file in Excel. If not, you can import the file using Google Sheets. The examples below are shown using excel but the process is exactly the same using google sheets.
Calculating Click Through Rate (CTR)
Scrolling down in your excel file, you’ll find a section called “Top Pin Impressions from the last 30 days”. Here is where all of the valuable information lies. We are going to focus on Impressions and Clickthroughs. Using these two numbers, we can calculate each pin’s click through rate (CTR), or in other words, how well a pin does of enticing a viewer to actually visit your site. To calculate this, we are simply going to make a new column on the end of the data and divide the clickthroughs by the impressions.
Once you enter the formula:
1. Convert the decimal it produces to a percent to make it readable
2. Give it a few decimal points so you can see a little more detail
3. Double click the little box in the lower right hand corner of the cell to apply the calculation to all your pins.
4. Apply a filter to your column headings by clicking on the row number (for me it’s row 42) and then finding the filter button.
5. Once you have filters on your headings, click the little arrow in your Click Through Rate cell and sort largest to smallest.
Once you’ve done that, you’ll be able to see which of your pins have the highest click through rate. For your highest ones, copy the Pinterest link from column A into your web browser to see which pin the CTR represents.
Interpreting the results
Evaluate your top 10 pins (by Click through rate) and look for commonalities in the pin design.
- Are they all using text overlays? Or no text at all?
- If they have text, do they share a common theme? Humor, regret, shock, etc.
- Is it a standard 2:3 pin dimension, or is it a super long pin?
- If it’s a photo of a person, are they looking at the camera? Do they look happy?
There are too many different types of pins to encompass all of the different questions to ask yourself, but by using this method you’ll be able to hone in on what pin design works best for your audience and attracts the most visitors. Whichever themes you find, incorporate them into new pins you make.
Scroll to the bottom of the list, which pins have a really low click through rate? Go back and make new pins for those posts using the lessons learned from evaluating your high performing pins.
How often should you use this trick and who’s it for?
Wherever you are in your blogging journey, if you feel like you could be generating more traffic via Pinterest, then this method can help you. Because the data is based on the previous 30 days, there’s not a lot of benefit in doing it more than once per month.
On my last blog, I used this method about once a month from months 3 to 6. By the sixth month, I was attracting approximating 250,000 visitors per month from Pinterest and felt that I had a really good handle on what sort of pin design worked for my audience.
I really wish I had started doing this from the beginning, so I didn’t have to struggle for so long making pins that didn’t convert to pageviews. Here at Grow Blog Grow, this is now a method that I am using from day one.
If you have any questions on the process or about creating pins in general, please let me know in the comments 😊